A&F has never been a stranger to discrimination suits; abercrombie and fitch one was recently settled in the US for discrimination during the hiring process in that they would allegedly only hire “young and beautiful” men and women to work in their stores.
abercrombie and fitch recently announced it will pull the plug on its RUEHL chain, a concept with 29 stores in high-profile malls across the country that targeted well-heeled consumers in their 20s. abercrombie and fitch blamed “the severe economic downturn” for sinking the stores, which launched in 2004, generating an operating loss of $58 million during the company’s prior fiscal year.
But maybe it’s not just the economy’s fault in this case. abercrombie and fitch REUHL is just another example long line of concepts rolled out by established chains over the last few years that were either closed or abandoned. The lesson here is that some of these retailers might be better off sticking to their core concepts abercrombie and fitch instead of pushing ever more demographic-specific options out to the consumer.
